Although Facebook has been around the longest, I consider this platform one of the hardest for brands to grow on.
But it’s no surprise, despite an increase in Facebook's monthly active users, organic reach has been declining over the previous decade.
There are two main reasons that contribute to this decline.
Firstly, there is an increasing amount of commercial content competing for space, making it harder for your posts to be seen.
Secondly, Facebook's algorithm has changed over time to prioritize content from friends and family over brands.
Ultimately, this shift has led to a decrease in the organic reach of business pages.
But you can still take action to boost your organic reach by focusing on the correct creative / engagement strategy and understanding the algorithm's ranking factors.
So, lets’s begin:
We start with competitor analysis. Having an understanding of what content is popular in your niche will be the key to growth.
Additionally, it lets us understand your client’s goals and pain points to create relevant content that forges genuine connections.
Once the content topic has been established though audience research, we develop a well-structured content calendar, ensuring a consistent content flow.
The real trick to Facebook is less is more.
It has been proven multiple times that the quality of a post outperforms quantity of posting with this platform.
On closer inspection, this can be reflected in a lot of ways the Facebook algorithm works.
A perfect Facebook post is short, as little as 40 characters and you should use less than 5 hashtags
Engagement is the cornerstone of success on Facebook.
Actively participating in conversations that matter to your audience through liking, commenting, and sharing will grow your follower count and increase lead conversion.
We will establish the voice of your brand and use it to spark meaningful conversations, ask thought-provoking questions, respond promptly to comments and offer valuable insights and knowledge to establish credibility for your brand.
Finally we will use the most powerful tool for growth on Facebook, GROUPS.
Facebook groups are vibrant communities where like-minded people come together to connect, share, and engage.
Finding the right groups to post your content in will be a key strategy to growing your following.
We track the essential metrics for our clients, including:
Follower Growth Rate,
Engagement Rate,
Reach and Impressions,
Click-Through Rate (CTR),
Conversion Rate,
Referral Traffic.
These metrics help measure follower acquisition, audience engagement, content visibility, link performance, conversion effectiveness, brand perception, and website traffic generated from Twitter.
Armed with these insights, we possess the tools to build your audience and convert them into leads. Book a meeting today to start your Twitter journey.
